How a Dubai event agency got a stream of B2B leads from LinkedIn
After 10+ years in business, this Dubai-based event agency had the experience, the portfolio, and the team, but they hadn’t yet cracked LinkedIn for lead generation.
They wanted to try something new, repeatable, something that would bring real decision-makers into conversations. So we built them a LinkedIn system that delivered, even during vacation season.
The challenge
The client was well-established, but growth was mostly word-of-mouth and referrals.
They knew there were corporate decision-makers out there searching for agencies like theirs, but had no clear way to reach them directly.
Plus, the event space in Dubai is competitive.
Timing, messaging, and relevance matter a lot.
Here’s what we needed to figure out:
How to reach B2B event buyers and tourism professionals
How to build credibility in a competitive space where everyone does the same thing
How to speak to local-specific pain points and event cycles
How to support the co-founder’s personal brand in the process
What we did?
We worked together for 10 months. Here’s how we built a system that clicked:
1. Strategy & personas
We mapped out key segments:
Corporate event managers and marketers
Hospitality and tourism leads
HR teams organizing internal corporate events
Then we created outreach flows for each, tailored to value props for each group, using the case studies, knowing Dubai’s event rhythms and decision-making style (long talks, offline coffees, giving lead magnets).
2. Outreach + content
We tested different messages: soft-touch intros, portfolio-driven angles, industry tie-ins, freebies, etc.
We wrote weekly content for the co-founder’s LinkedIn profile, positioning her as a go-to expert in live experiences.
Her expertise and the company’s case studies were our secret weapon - we made them do the selling.
3. Optimisation & handoff
Each week, we tracked what worked: replies, connection rates, meetings booked.
The ghostwriting content machine we’ve built for the co-founder was working in synergy with outreach efforts.
Warm leads were passed directly to the sales team or to the co-founder with notes and context.
What happened next?
The outcome over the 8-month period, starting from 0
1199 new followers brought: 840 to the personal page of the co-founder and 359 to the company page on LinkedIn - all fitting the ICP, all from Dubai
58 warm leads brought, with online and offline meetings even during vacation season
Clear visibility growth and recognition for the founder’s profile - impressions count growth, profile visitors growth
Need more visibility in a high-touch market?
We built this from scratch. We can do it for you too: without templates, without spam, and with full alignment to your actual business.