Yes, you can write LinkedIn content for crypto-law — here’s how
A crypto-finance legal consultancy came to me with a familiar worry:
“We know LinkedIn is important, but no one on our team has time to write. And honestly, would a ghostwriter even get what we do?”
This case study proves that even in highly technical, tightly regulated industries, it’s possible to write content that’s smart, accurate, and gets real attention.
The challenge
The company helps fintech startups navigate EU crypto compliance. They’re lawyers. Their audience is full of fast-moving founders. The tone needed to be sharp, clear, and useful, without sounding robotic or watered-down.
On top of that, they wanted:
Better brand visibility
Smart content for both the company and the founder
A system they could eventually own
And some light outreach to help more people discover them
What we did?
The collaboration was short, but high-output.
1. Research & positioning
We did our homework. I dug into current crypto regulation, read through fintech content in the same space (not an easy task due to the minimal amount of it from the competitors), and mapped out competitor messaging.
We agreed on a tone: Professional and smart, but still human.
2. Content & calendar
We ghostwrote content for both the company page and the founder’s profile.
The posts were:
Insight-driven
Based on relevant, recent updates in the crypto-reg world
Easy to follow, even if you weren’t a legal expert
I also created a lightweight content calendar system they could keep using.
3. Outreach & engagement
We ran light-touch outreach to expand their network with relevant connections.
Each week, I checked in on how the posts performed and fine-tuned the tone if needed.
What happened next?
Impressions and engagement grew steadily, week after week
Comments from founders, peers, and potential clients started showing up
The internal marketing team took over, using the system we built
Even better: the client finally saw that good content is possible, even for a technical, compliance-heavy niche.
They didn’t have to “dumb it down.” They just needed the right help.
Think your industry’s too complex for LinkedIn?
It’s not. And if you're still unsure, let's write something that proves it.